Email Marketing In Local Business

the_benefits_of_email_marketingIf you’re marketing or planning to market your business online, you should make sure that email marketing is included in your marketing plan.

Good email sequences can not only sell additional goods and services to existing customers, but they can nurture prospects down your sales funnel to customer status at the same time. Read More About Email Marketing….

 

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Reputation Marketing

Hello, I am Kenneth Ford, of MIMMCO, and I am coming to you today from our Hyannis headquarters, to talk about the most important part of your on, or off line marketing. Your Online Reputation. And Reputation Marketing.

 

You notice I didn’t say Reputation Management. That is  because our strategy is to go on offense, and keep the defense off the field as long as possible. Read More About Reputation Marketing…

Integrating Internet Marketing WIth Off Line Marketing

6 Proven Tactics For Improving Your Sales Conversion Ratio

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CMOs are taking on a huge challenge these days, integrating their on line and off line marketing into seamless sales funnels. Here at MIMMCO, we’ve designed marketing campaigns using both organic and paid traffic to start the conversion process with web visitors who are then closed with a sales call off line.

At the same time, we’ve created many 100% digital sales funnels, which have over time, shown us the precise sequences that help location based businesses increase internet marketing conversion rates. Read More About Integrating Internet Marketing With Off Line Marketing….


Getting Started with AdWords

Basic PPC Terms & Analysis – Google Adwords Hangout

 

Google Adwords presents a basic course on using Adwords for your business. Topics of conversation include terminology, and basic technical analysis. The speakers include keyword research, keyword structure and keyword type.

As well as teaching concepts like quality score, relevancy, click through rates (CTR), ad rank and quality score and their influence on bid costs. The search and display networks are both introduced.

If you’re not strong in statistical analysis, copy writing, site development and landing page creation, you may wish to outsource your PPC advertising.

Especially if you don’t want to pay the Google learning curve penalties associated with mismanaging your ppc campaigns.

We recommend visiting our Free Marketing Audit page, we’ll provide a website audit and marketing analysis for your bsiness, Free of charge. We’ll call you with your results and a Free Marketing Bluepring. For fastest service, call 314-266-1866.

Landing Page Optimization

The Role Of the Landing Page In Conversions

Adwords quick tip videos are a great free resource for the small business marketing manager, or marketing consultants.landinpage-conversion Google, of course has a vested interest in earning revenue from traffic generation.

But they don’t want to kill the goose that laid the golden egg. The advice in this quick tip Video from January 2014, provides solid insight on the need for a properly constructed landing page.

It doesn’t matter whether you’re paying cash for PPC traffic, SEO traffic or driving it with sweat equity. If you don’t properly optimize your landing pages, you’re losing a ton of money. Read more about conversions.