Measuring Your Results
Now that you have built an effective website that has all the necessary components for generating conversion, and learned how to drive traffic to your lead generation pages you will need to learn how to track and analyze your results. The tools and technology for measuring your ROI will be revealed, and the techniques for improving your results will be discussed.
Measuring The Results of Your Internet Marketing Campaigns
There are many methods for tracking and analyzing your internet marketing campaigns using both paid and free analytical tools. Many business owners are opting for paid methods for tracking their online progress, like the Hubspot tool suite. While these methods are effective, they incur costs which are not necessary.
Google Analytics For Tracking
The king of the search engines, Google, provides a complete analytics package for tracking traffic that lands on your website. Not only can you determine where your traffic is coming from using Google Analytics, you can track the demographic origin of the traffic. You know what country, gender and even type of device and operating system the user is using to access your pages.
Free or Paid Traffic?
If you have organic traffic landing on your pages, you will know the referral source, how many of the visitors landed from organic search, how many landed as a result of your SMM, and how many landed as a result of paid efforts. You can track your social media response, the number of referrals from each referring website is easily observed. Your paid traffic is reported and conversions are readily identified on an ad or ad campaign basis.
You can generate summary reports from the default settings, or customize your reports for those items you wish to track more closely. In short everything you need to track your online campaigns is available to you using free Google Tools. The manipulation of the data, on the other hand, does require a certain amount of experience and a particular skill set. If you are not familiar with using the analysis tools available from free or paid resources, you should get professional help.
If you would like to change your website and online marketing campaigns, from a virtual billboard in the World Wide Wilderness, to an effective marketing tool, which generates a continual stream of online leads, you need a development and online advertising company with a clear idea on how to put all the pieces of the puzzle together, and prove an effective ROI. Eliene Teixeira dos Santos, Kenneth Ford and Chris Guerra, of MIMMCO, can help you to measure your ROI on your marketing campaigns. Make sure you contact them, at 314-266-1866 to help you with you internet marketing.