Advertising Online – Pay Per Click For Your Business
If you own a business, either online or a traditional brick and mortar based business you have to create a positive online presence. With your website and Social Media.
You also realize that there are billions of websites on the internet today. And in your particular market niche, there may be 100’s of thousands, or even millions of similar websites.
Despite the level of competition online, you will want to get targeted traffic for your business online.
The task may seem insurmountable, with the volume of websites online today. You may feel as though your customers will never be able to find you through an online search.
And of course you know that there are several ways to get your site noticed. Your goal is to get that done quickly. And that is the reason you will want to investigate PPC, Pay Per Click Advertising.
Fast Results Landing On The Top Of Google
Pay Per Click advertising on the major search engines, Google and the Bing Advertising networks can lift your website from the invisible inner pages of the search results, straight to the top of the first page.
Not only can you get this done, you can make it happen almost immediately.
For a retail establishment, that is the equivalent of moving from the industrial court to a prime location in a mall.
For an online business, its like having 4 months of search engine optimization effort occur instantly.
For online marketers, the benefit is obvious. You are placing your offer directly in front of targeted prospects (providing your market research is accurate).
And your existing customers will find you immediately as well, when they search your market niche online.
The Benefits of Pay Per Click Advertising (PPC)
- You target the right kind of customer. With proper market research, you will target customers who are not just curious about your business. You target those who have commercial intent. Commercial intent is what it sounds like they are searching online with the intention of making a purchase. They can either purchase from you, or one of hundreds of other available vendors.
- You increase the amount of targeted traffic. Not only will you more accurately target prospective customers. You will attract a larger market share of those who are interested in doing business in your market.
- You can expand the geographic demographics of your offers. You can take a regional business national, or a national business international. Simply by properly targeting your PPC advertising campaign.
When You Measure You Can Improve
PPC advertising is an excellent marketing strategy, that not only allows laser targeting of your desired consumer, but will enable testing and measurement.
Split testing landing pages will help you to determine what content is working to generate lead and sales conversion.
You can also accurately measure your return on investment, and decide which ads and which products to advertise more.
The choice is simple, wait months to see how your SEO works out, or jump in and learn what works. This month.
Either way you should identify an online marketing budget and stay with the process long enough to understand the results you are achieving.
Get More Leads And Sales
The effect of an optimized Pay Per Click advertising campaign will be an immediate increase in leads, sales and profit for your business. Provided you have properly structured your landing pages.
Pay Per Click advertising is only one of the paid strategies for marketing your business online.
You can use banner or display advertising, Email blasts, paid placements and other paid advertising.
Organic marketing methods like Video marketing, Social Media Marketing, Google/Bing Maps marketing and Social Media Marketing are available as well.
All of these methods work well, and will lead to increased sales and profit for your business.
Statistics indicate that upwards of 90% of consumers are using internet search to find products or services. Paid advertisement places your business immediately in front of these consumers.
The Future of Pay Per Click Advertising (PPC)
As internet advertising has only been available to us for the last 20 years, we can only assume that the future of online advertising will be awesome.
The value of the search engines, Google, Bing and Yahoo is a shining example of that fact.
More than 20% of the world’s population has access to the internet right now.
And that puts a new meaning on the words “global marketplace”. We live in a world that seeks immediate gratification. And there is no faster way to get information or find things you need than by using the search engines.
Regardless of the size of your business, or the size of your advertising budget, you can immediately influence your company’s revenue stream with PPC advertising.
If you can afford to buy lunch for 2, you can afford PPC. And it is very simple to calculate your ROI using PPC.
Online advertisements through Pay Per Click advertising will rapidly increase your company’s growth.
If you would like to learn how to use PPC more effectively, call Eliene Teixeira dos Santos, Chris Guerra, or Kenneth Ford at 314-266-1866. For an in depth analysis of your current marketing, get a Free Site and Marketing Audit today!